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Zipster jobs7/6/2023 Firstly, public transport is already heavily subsidised. While MaaS can endow a city with numerous benefits, certain aspects of its business model are too fundamentally flawed to make it commercially viable. The additional need to purchase discount vouchers does not scream seamless travel either / Image Credit: MustShareNews It can be hard to differentiate Zipster from Google Maps. Less than two years after its launch, MobilityX collapsed and joined the ranks of flailing MaaS experiments from around the globe. In those early days, there were high hopes for Zipster to become an industry disrupter that provides a convenient and cost-effective solution for day-to-day journeys - except, it did not. The ultimate goal is to allow users to transfer quickly between different transport services with minimal hassle. Like the streaming giant, it would roll out subscription plans and provide discounted rides with its mobility partners. Having onboarded mobility solutions such as Grab, Gojek, BlueSG and bike-sharing providers, Zipster had big plans to become a ‘Netflix of transport’. Zipster was marketed as Asia’s first all-in-one transport app, only for the vision to collapse when it became commercially unsustainable / Image Credit: mobilityXįast forward to 2019, MobilityX - a MaaS startup backed by SMRT - introduced Zipster to much fanfare. Namely, the first- and last-mile challenge. Not only will it support Singapore’s aspiration to become a car-lite society, but it could also solve a perennial problem associated with public transport. To urban planners, MaaS - with its ability to provide consumers with multiple mobility options - felt like the panacea Singapore needed. Way back in 2014, the Land Transport Authority (LTA) launched Smart Mobility 2030, a master plan outlining how Singapore will optimise transport systems and enhance the commuter travel experience over the next 15 years. Can this innovation ever live up to its hype, or is it time to move on? MaaS in Singapore From Helsinki to Sydney, MaaS has been implemented with varying successes. For cities struggling to reduce emissions and promote sustainability, MaaS sounds like a promising solution. By enabling users to plan, book and pay for public and private transport options using a single interface, it aims to facilitate seamless travel and induce people to drive less, or not at all. So, why not Mobility as a Service (MaaS)? MaaS has been touted as a game-changer for urban mobility. Have you ever wondered how everything is being offered as a service these days? Since software as a service (SaaS) infiltrated our lives, the -aaS business model has been extended to everything under the sun. MaaS 2.0: Can this transport superapp make a comeback after Zipster’s unfortunate demise?
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